[SHōn] (noun)
Definition: Dutch for “Clean Beauty”

 photos by Diane Hu

photos by Diane Hu

From humble Etsy beginnings, designer and founder, Rebecca Schoneveld has an aesthetic that brides couldn’t get enough of. Shortly after launching her Etsy shop in 2010, Rebecca outgrew her small scale apartment studio, moving into a small storefront in Gowanus, Brooklyn.  Just two years later she quickly expanded beyond those walls and opened Schone Bride in a beautiful expansive space down the block from her original shop.

The Schone Bride boutique is welcoming and inspirational to the core. Boutique in the front and design/production studio in the back we feature a carefully curated collection of gowns (and jumpsuits! and separates!), as well as perfect accessories, hand crafted honeymoon accoutrements, and even original art from local artists. Hello perfect wedding presents! We believe in creating a wedding experience that is genuinely positive and personal. 

The breadth of the sustainable and ethical clothing industries have many facets and Schone Bride is proud to offer many options for our savvy brides.  This boutique is the labor of love and the fruit of a long-time dream. With a beautiful and cheerful boutique space in the front and a full sewing production and design studio in the back, visitors to Schone can see firsthand the process that goes into crafting a gown. Schone Bride boutique features an exciting mix of some of the best independent bridal gown and accessories designers out there- many of whom can only be found here- as well as the entire Rebecca Schoneveld collection. 

The Schone Bride is a woman who wants to be her natural self, as handsome as her fiancé or as strong and equal as her fiancée. This new shop is a totally unique destination for brides in Brooklyn NY and beyond who are craving something fresh, modern, and expressive. With a subtle playfulness, our brides seek well executed design, gowns that are comfortable and elegant. This bride is supportive of small businesses and emerging artists. She is aware of the role her purchases and actions play in the big picture. She recognizes the importance of feeling good about her wedding look both inside and out. In a boutique nestled in Gowanus Brooklyn, which has been known up until now more for warehouses and heavy industry than for silk and lace, we are carving out a new kind of space for a new kind of bride.

 Our on-site work room, home to the Rebecca Schoneveld design and production team.  Photos by Diane Hu

Our on-site work room, home to the Rebecca Schoneveld design and production team.

Photos by Diane Hu