[SHōn] (noun)
Definition: Dutch for “Clean Beauty”

photos by Diane Hu

photos by Diane Hu

From humble Etsy beginnings, designer and founder, Rebecca Schoneveld has an aesthetic that brides couldn’t get enough of. Shortly after launching her Etsy shop in 2010, Rebecca outgrew her small scale apartment studio, moving into a small storefront in Gowanus, Brooklyn.  Just two years later she quickly expanded beyond those walls and opened Schone Bride in a beautiful expansive space down the block from her original shop.

The Schone Bride boutique is welcoming and inspirational to the core. We feature a carefully curated collection of gowns (and jumpsuits! and separates!), all of which are created by independent designers and crafted with individual attention and love. We also carry the perfect unique accessories, elopement looks, and hand crafted honeymoon accoutrements! We believe in creating a wedding experience that is genuinely positive and personal. 

Schone Bride is proud to offer many sustainable and heirloom-quality options for our savvy brides.  This boutique is the labor of love and the fruit of a long-time dream. Our cheerful boutique space features a large assortment of gowns which are actually tailored just for her two blocks away in our Brooklyn neighborhood. Schone Bride features an exciting mix of some of the best independent bridal gown and accessories designers out there- many of whom can only be found here- as well as the entire Rebecca Schoneveld Bridal collection. 

The Schone Bride is a woman who wants to be her natural self, shining with confidence of self love on her wedding day. She is not a cookie cutter person and she does not want to force herself into a mould pushed on her by trends or traditions. The Schone Bride craves something fresh, modern, and expressive. With a subtle playfulness, our brides seek well executed design, gowns that are comfortable and elegant. This bride is supportive of small businesses and emerging artists. She is aware of the role her purchases and actions play in the big picture. She recognizes the importance of feeling good about her wedding look both inside and out. In a boutique nestled in Gowanus Brooklyn, which has been known up until now more for warehouses and heavy industry than for silk and lace, we are carving out a new kind of space for a new kind of bride.

Our on-site work room, home to the Rebecca Schoneveld design and production team.  Photos by Diane Hu

Our on-site work room, home to the Rebecca Schoneveld design and production team.

Photos by Diane Hu